There was a report out this week that stated that just 8% of the British Olympic merchandise is actually going to be manufactured in Britain. Although most of the companies allocated the contracts are British, they are mostly outsourcing their production overseas.Is it me or is this a massive wasted opportunity? We are certainly not short of creative talent in this country, far from it. However, all visitors are going to be able to see and buy are mascots made in China and bed linen made in Turkey. Not only does this cause pollution from factories and shipping from abroad but Britain is barely going to benefit from the money generated by these orders. Isn't the country in need of more jobs? Wouldn't it be a great opportunity to show off our talent?